Geotargeting and Proxies: How to Get Real Data from Different Countries

People around the world use websites and apps and see advertising campaigns. Different languages, currencies, product availability, and delivery terms - all of this affects the user experience and how successfully you can achieve your goals. To make your investments worthwhile, you need to see what your site shows to users in different countries. This is where proxies come in.

What is geotargeting

Geotargeting is the configuration of displayed content, advertising, and data for users from a specific region, country, city, or according to their language and currency. For example, you can configure one site so that a German version with euros and local offers is shown to users from Germany, while users from the USA see an English version with prices in dollars. Geotargeting allows you to account not only for the country, but also the city, language, currency, and even content specifics from the perspective of local regulations.

How geotargeting works

The foundation of geotargeting is determining a user's location by their IP address. To see a website or advertisement the way a person from another country sees it, you can use proxy services that provide IP addresses from the required region. However, location detection is not always perfect: an IP may point to the wrong region, VPNs and proxies can affect which content is shown, and geolocation databases are not flawless. In addition, proxy solutions can affect loading speed and may trigger blocks from websites. Data is often supplemented with other sources - browser information, user behavior, and testing on different devices - to improve accuracy.

Use in advertising, content, e-commerce, and web analytics

• In advertising, geotargeting helps show ads to the regions where they are most relevant, use local creatives and offers, and run A/B tests by region to understand which formats perform better in each country.
• In content and localization, the task is to adapt the website and materials to the language and cultural specifics of the region, and display local prices and payment terms.
• In e-commerce, geotargeting makes it possible to show prices in the local currency, calculate shipping and taxes by region, account for product availability and delivery times for a specific country or city, and launch local promotions and promo codes.
• In web analytics, audience geography helps understand user behavior in different countries, segment conversions, and test market hypotheses - which regions generate more conversions and which pages perform better or worse in a specific area.

The importance of accurate regional data for decision-making

Data accuracy directly affects budget efficiency: incorrect signals can lead to spending on an irrelevant audience. High-quality regional data helps correctly localize offers, content, and pricing, increasing conversion and user satisfaction. Incorrect data can distort analytics and lead to wrong strategic decisions - for example, launching unnecessary campaigns or setting bids that do not work. That's why it's important to validate data and combine sources. IP geolocation is supplemented with tests, internal analytics, and conversion data.

Why use proxies for geotargeting

To see content through the eyes of a user from another country. Websites and services display different materials depending on the region: language, currency, prices, payment methods, delivery terms. These details shape user perception and decisions. With proxies, you can check how localization works on your site, how your offers look in another country, and how advertising banners and landing pages behave for a specific region. Proxies help tailor the experience so it is clear and convenient for the customers you want to attract.

Types of proxies for geotargeting

• Regional IPs by country or city provide access to IP addresses that "belong" to the required region. Such a proxy set allows you to view websites and advertising the way users from a specific country or city see them, and verify localization, currency, payment methods, and content availability. This is often the most basic and straightforward way to test geotargeting in practice.
• Residential proxies are proxies that use real devices in the target region. Their IP addresses belong to real people and devices. They provide content display very close to real user conditions and are often not flagged by anti-bot systems. Residential proxies are useful when it is important to obtain a genuine user experience and pass site detection checks.
• Mobile proxies operate through mobile networks. These IPs are used to verify how a site and offer look on mobile devices, what speeds are delivered, what delays occur, and how payments and checkout perform in the mobile version. They are essential for businesses where most traffic comes from phones.
• Datacenter proxies are faster and cheaper to maintain. Their IP addresses belong to servers in data centers. They are convenient for fast, scalable testing, analysis, and checking many regions, but websites often recognize such proxies and may block them or return unrealistic content. Therefore, for accurate geotargeting checks, it is sometimes better to combine them with other proxy types.
• It is worth considering the difference between rotating and static proxies. Rotating proxies change the IP address with each request or at a set interval, allowing you to test many regions and pages in parallel without rebuilding the pool. Static proxies provide a fixed IP for a session, which is useful when you need stable behavior and consistency during long tests, or when repeatability of results is required.

All these proxy types can be combined. For geotargeting tasks, regional rotating IPs are often chosen to quickly cover different countries and appear like regular users in each region, adding residential or mobile proxies where maximum accuracy and realism in the local context are required.

Practical applications

Researching prices and offers of online stores in different countries

With proxies, you can open store pages the way users from a specific country or city see them. You will see local prices in the local currency, payment terms, availability and delivery times, taxes and fees, as well as promotions and promo codes valid in that region. You can compare offers, understand where additional delivery fees apply, and which payment methods the regional audience prefers. Based on this data, you can more precisely adapt assortment, pricing, and delivery terms for each market and choose the right localization strategy.

Collecting statistics on content availability and display

Proxies allow you to check which pages and elements are available in different countries, how localization works, and whether the correct content versions are displayed. You can see which blocks are hidden or shown, how labels and headings change with the region's language, how payment forms function, which video materials are available for the region, and how fast the site loads.

Testing marketing campaigns on an international audience

With proxies, you can view creatives, slogans, and calls to action the way users see them and verify that tracking and analytics work correctly. You gain the ability to optimize texts, images, and offers for regional preferences, run A/B tests by country and city, and evaluate the correctness of transferring offers and prices.

Competitor analysis and identification of regional trends

Proxies make it possible to see which products and promotions competitors offer in each region and which sales approaches they use. You can compare assortments, prices, promotions, travel scenarios, and payment methods. Such analysis helps identify regional trends and anticipate demand, adapting your strategy in time.

Technical recommendations

• For effective geotargeting, it is critically important that proxies provide access to precisely the locations you need - not just the country, but the city or at least a major region.
• Plan your IP rotation strategy in advance. In most tasks, rotating geolocation is useful: it allows you to quickly cover multiple countries and cities while simulating behavior of different users. But for repeatable tests or consistent scenario checks, a fixed IP per session (sticky session) may be required.
• Work through supported protocols HTTP(S) and/or SOCKS5, with authentication options.
• It is important that proxies support DNS leak protection.
• IPv6 support is a plus if your infrastructure uses it.
• Consider TLS/SSL and the ability to modify headers (for example, Accept-Language and Currency) to simulate regional user behavior.
• Set up regular checks of geolocation accuracy and access speed. Monitor latency, successful request rates, and content display quality for each location. Verify location not only by IP, but also by checking how language, currency, and payment options are shown on the site.
• Use proxies in accordance with service rules and the law.

Tips for choosing a purchase platform

• Check the reputation of the proxy service. Pay attention to user reviews and case studies.
• Make sure the platform provides the proxy types you need. The provider should support multiple options and flexibly adapt to your tasks.
• Request latency metrics for key regions and availability SLA.
• Key compliance parameters: 24/7 availability, fast response times, integration assistance, ready-made code examples, and documentation. API and ready SDKs speed up implementation.
• Clarify log storage policies, privacy policy, and regulatory compliance. Your data and test results must be processed securely.
• The provider should allow you to quickly expand country and city coverage, add new regions, and adapt settings to changing testing and localization tasks.

The proxy service Belurk provides proxies for geotargeting tasks and offers a wide range of tools for users. Belurk supplies regional IPs by country and city, as well as proxies for fast scaling. We offer an API for managing proxy pools and a convenient monitoring dashboard. The guides help you quickly configure and launch campaigns for effective work. Try setting up proxies, and if you have questions - we will help at every stage.